The logo for National Credit Guarantee Scheme is in a letter mark concept accompanied by full Dzongkha name at the top and with English name at the base. With bilingual names of the agency clearly depicted, it promotes inclusiveness and impartiality among the general public.
Along with the basic abbreviation of the name of the organization, ‘NCGS’ for National Credit Guarantee Scheme, it features some traditional features of a golden jewel-holding mongoose and a white Norbu enclosed in the letter ‘C’.
The base color of turquoise green reflects wealth, stability, growth and hope. The golden jewel-holding mongoose conveys the traditional aspect of the wealth while the gold color depicts the preciousness and value of the credit scheme. The white color of Norbu within the letter ‘C’ indicates security and assurance from the scheme. It also reflects the purity of the intent of the scheme which would benefit the citizens at large without any partiality.
In general, the logo is easy to adapt without complicated elements that would ensure affordable branding for the agency. It only features only two colors excluding two other neutral colors – black and white. It would be easy for the public to distinguish from other logos which generally contain the most common traditional symbols and motifs.
